Sponsorship Opportunities

Engage with attendees beyond your booth 

Become a Sponsor

SPONSOR LEVELS & BENEFITS

Customized sponsorships available at each level 

  • (4) Complimentary conference registration(s) 
  • (4) Reserved seats and recognition at the opening keynote
  • Standard online booth
  • Logo recognition and URL link to your webpage on APA's conference sponsor webpage and mobile app
  • Logo recognition on APA's conference homepage
  • Logo recognition at the entrance to the Hub
  • (3) Complimentary conference registration(s) 
  • (3) Reserved seats and recognition at the opening keynote
  • Standard online booth
  • Logo recognition and URL link to your webpage on APA's conference sponsor webpage and mobile app
  • Logo recognition on APA's conference homepage
  • Logo recognition at the entrance to the Hub
  • (2) Complimentary conference registration(s) 
  • (2) Reserved seats and recognition at the opening keynote
  • Standard online booth
  • Logo recognition and URL link to your webpage on APA's conference sponsor webpage and mobile app
  • Logo recognition on APA's conference homepage
  • Logo recognition at the entrance to the Hub


  • (1) Complimentary conference registration(s)
  • (1) Reserved seats and recognition at the opening keynote 
  • Standard online booth
  • Logo recognition and URL link to your webpage on APA's conference sponsor webpage and mobile app
  • Logo recognition at the entrance to the Hub


Advertising Opportunities

 

NPC24 Sales

Don Cooksey
Email /  202-367-2488 

Dedicated Email Blast

4 Available | $3,500

Created with Sketch.

Send a Dedicated Email Blast to registered attendees prior to the conference or following the conference. Use the e-blast to promote a booth giveaway, an Exhibitor Session, networking opportunities, or to simply drive traffic to your online booth. APA will send your HTML e-blast to registered attendees and has final approval on all messaging. (Only 2 pre-conference and 2 post-conference available) 

Pre and Post Conference Email - Banner Ad

4 Available | $1,500

Created with Sketch.

APA consistently markets the conference and its benefits to potential attendees and registrants. Feature your company in emails sent to potential attendees or conference registrants. Include your ad in this correspondence and let them know you are participating in the premier planning event of the year.

Know Before You Go Hub Preview Email - Text Ad

2 Available | $1,500

Created with Sketch.

Showcase your product, highlight your presentation, or simply invite attendees to visit your booth by including your logo/image, booth number, and a 30-word listing in the official pre-conference exhibitor preview email. All pre-registered attendees and APA members will receive this sneak peek one week prior to NPC24.

Branding Opportunities

 

NPC24 Sales

Don Cooksey
Email /  202-367-2488

SOLD | Lanyards (Exclusive)

$20,000

Created with Sketch.

One of the most visible sponsorships! Brand the NPC24 lanyards provided to all attendees. Lanyards clip to the badges that open access to all conference sessions and events.

Benefits:

  • Sponsor logo or company name featured on official NPC24 lanyards

Wi-Fi (Exclusive) 

$20,000

Created with Sketch.

By providing reliable and high-speed connectivity with conference Wi-Fi, the sponsoring brand showcases its commitment to attendee satisfaction and innovation, fostering positive perceptions.

Benefits:

  • Sponsor logo on onsite signage, NPC24 mobile app, and all other Wi-Fi–related promotions to attendee

Water Bottle (Exclusive) 

$20,000

Created with Sketch.

Remind attendees to stay hydrated with a reusable water bottle that can be used during and well after NPC24. Distributed at registration, sponsoring this water bottle will be a rejuvenating way to get your name out to all attendees.

Benefits:

  • Get your brand in the hands of every attendee

Mobile App (Exclusive)

$15,000

Created with Sketch.

Be the exclusive sponsor of the NPC24 mobile app. Attendees will use it extensively before and during the conference to view their schedules and activities and receive all NPC news and updates.

Benefits:

  • Company logo will appear on sponsor splashscreen
  • Sponsor logo and ads placed throughout the NPC24 mobile app and in all app-related promotions
  • (1) daily mobile app push notification during the length of the conference*

*Push notification is subject to APA approval

Registration Print Stations

$15,000

Created with Sketch.

Be the first thing attendees see as they enter the event. Sponsor will have logo prominently displayed on all registration kiosks and will be recognized on the convention registration webpage.

Benefits:

  • Company logo will appear on all badge printing kiosks in the registration area

Hotel Room Keycards (Exclusive)

$15,000

Created with Sketch.

Put your logo in the hands of attendees at official APA conference hotels by featuring your brand directly on hotel room keycards.

Benefits:

  • Sponsor logo and artwork featured on one side of each room key distributed to attendees staying at the APA Conference hotels

First Timer's Event (Exclusive)

$10,000

Created with Sketch.

First-time convention attendees are a valuable audience and are receptive customers as they are often new to the profession. Make their first conference memorable by sponsoring this welcome in their honor. 

Benefits:

  • Sponsor logo signage recognition
  • 2-minute welcome introduction
  • Opportunity to place collateral on event tables
  • Sponsor recognition on signage and pre-conference materials


Add-on:
$5,000
Be the exclusive sponsor of the APA's First Timers Welcome Video. Help APA welcome new first timers by providing a video with all the information they need to know before arriving at the conference. 

Hydration Stations

3 Available | $10,000

Created with Sketch.

Help attendees stay hydrated throughout the conference with water stations located in high-traffic areas throughout.

Benefits:

  • Company logo featured on or near water stations in high-traffic areas

Career Zone Headshots (Exclusive)

$10,000

Created with Sketch.

Support career advancement for emerging and seasoned professionals by sponsoring free headshots in the Hub, on the event's exhibit hall floor!

Benefits:

  • Sponsor logo featured on signage at the headshot location
  • Sponsor recognized in pre-conference Hub promotions to attendees - includes lead retrieval

Student & Emerging Professionals Lounge 

$10,000

Created with Sketch.

Brand a dedicated space for students and young professionals to relax, recharge, and continue conversations. APA will work with you to showcase your brand and offer a memorable experience for students and young professionals alike. Inquire for more information on crafting a custom sponsorship.

Benefits:

  • Logo will appear on lounge signage
  • Sponsor can leave branded materials in the lounge

Lobby Floor Cling

$7,500

Created with Sketch.

Promote your company with a 4' x 5' cling placed in the lobby of the conference center.

Benefits:

  • Logo recognition in the high-traffic areas of the convention center

Wellness Event

$5,000

Created with Sketch.

Support healthy, fun communities by sponsoring the NPC24 Wellness Event. APA will work with you to brand the event and create a memorable experience for you and your attendees.

Benefits:

  • Sponsor logo featured on event webpage, on-site signage, and pre-conference promotions
  • Option to produce and distribute giveaway items (to be approved by the APA)

Overhead Video Monitors

$1,000

Created with Sketch.

The Overhead Monitors are mounted in 25 locations throughout Minneapolis Convention Center Areas.  They are double-sided monitors, which will showcase your brand and booth number along with, NPC24 branding, and wayfinding to help guide you around. This option is limited. First come, first served. 

Benefits:

  • Your logo and booth number will appear every three (3) minutes

Sponsorship Opportunities


NPC24 Sales

Don Cooksey
Email /  202-367-2488

Sponsored Workshops

3 Available | $25,000

Created with Sketch.

Partner with APA to offer NPC attendees training in various urban planning practices. These interactive workshops help attendees build valuable skills and provide an excellent platform for demonstrating your expertise. Inquire to learn more about this opportunity.

Benefits:

  • Share your valued work with NPC24 attendees through a sponsored workshop
  • Brand recognition on signage

Fellows of the American Institute of Certified Planners (FAICP) Induction Ceremony and Reception (Exclusive)

$20,000

Created with Sketch.

Don't miss this bi-annual opportunity to be part of the FAICP Induction Ceremony and Reception, where elegance meets achievement, and the planning community comes together to honor its finest. This event offers an unparalleled sponsor opportunity for those looking to align their brand with excellence.

Benefits:

  • Align your brand with the pinnacle of the planning profession 
  • Short opportunity to address the gathering in-person or provide a 30-second video welcome if not attending

Opening and Closing Keynote Address (Exclusive) 

$30,000

Created with Sketch.

Align your brand with NPC24’s messaging by supporting the opening or closing keynote.

Benefits:

  • Sponsor has opportunity to introduce the keynote speaker
  • Company name recognition by APA leadership at Keynote session
  • Sponsor logo featured on opening and closing presentation slides
  • Sponsor recognized in the online program, all pre-conference Keynote promotions, and on the NPC24 mobile app
  • 30-second pre-roll video spot for online session

Attendee Networking Lounge

1 sold, 1 Available | $15,000

Created with Sketch.

Brand a dedicated space for attendees to relax, recharge, and network. APA will work with you to design a custom space that showcases your brand and offers a memorable experience for attendees. Inquire for more information on crafting a custom sponsorship. APA reserves the right to assign space. 

Benefits:

  • Make your name heard and seen in your company’s own branded lounge
  • Customized to create the space to maximize your brand’s potential

Open Ceremony Bar Cart/Appetizer Station

4 Available | $10,000

Created with Sketch.

Be the life of the party by sponsoring your own refreshment station during the Hub Happy Hour.

Benefits:

  • Sponsored appetizer and/or beverage station located near your booth in the Hub
  • Sponsor logo featured throughout the Hub
  • Sponsor logo featured on event webpage and in event promotions
  • Sponsor may provide branded cocktail napkins
  • Sponsor is responsible for producing and shipping branded accompaniments

Attendee Networking Break

2 Available | $7,500

Created with Sketch.

Give attendees an afternoon refreshment during a dedicated networking break in the Hub.

Benefits include:

  • Sponsor logo featured on signage by break station
  • Sponsor recognized in a networking break push notification to attendees via the NPC24 mobile app
  • Sponsor may provide branded napkins or coffee cups
  • Sponsor is responsible for producing and shipping branded accompaniments

Attendee Engagement Opportunities


NPC24 Sales

Don Cooksey
Email /  202-367-2488

New Opportunity for DBE’s

$500

Created with Sketch.

Happening  Sunday, April 14, 12-3 p.m. 


Don't miss out on this invaluable opportunity. Register now to secure your spot, first come, first served. 

All Disadvantaged Business Enterprises (DBEs) are invited to join this NEW opportunity on the Hub floor for NPC24! Get ready to showcase your company at the DBE Expo. This three-hour event is your chance to network with attendees and elevate your company's visibility.
 
As a DBE, you understand the challenges and obstacles that come with running a business. This expo is to provide you with a platform to connect with potential clients and partners. By participating in this event, you'll have the opportunity to forge valuable connections that can propel your business forward. Imagine the possibilities as you engage with NPC24 attendees who are eager to learn about your company's unique offerings.

Innovation Alley presentation

$5,000

Created with Sketch.

Maximize your trade show ROI by presenting a 30-minute education program. An Innovation Alley Stage presentation is a great way to showcase your products and business solutions and position your company as a trusted expert in the eyes of your clients and prospects.

Benefits Include: 

  •  Company listing in the online program and NPC24 mobile app
  •  Lead generation 
  •  (2) expo-hall only passes

Search for Solutions

10 sold, 5 Available | $750

Created with Sketch.

Drive traffic to your booth by stamping attendees' cards as they stop by your booth to answer a question about your company. Participants must provide a prize of $100 or greater to be raffled off during the closing reception. Gifts are presented in the closing hours of the Hub floor and attendees must be present to win.

Benefits:

  • Have attendees seeking you out, but participating in the Search for Solutions
  • Extend your brand by donating a gift ($100) to be presented with company recognition at the closing of the Hub floor

All Bronze Level and above Sponsors receive the following: 

Logo recognition in many high-visibility locations, including:


  • Linked URL on APA conference microsite
  • Linked URL on NPC24 conference program and mobile app
  • Signage at the entrance to the Hub (exhibit floor)
  • NPC24 walk-in slides

Get in Touch

Reach out to our Sales Team for more information about event and year-round opportunities.